Foot Locker asked us to help them celebrate the shared passion for sneakers between Foot Locker and their customers during the 2010 Back to School season― while highlighting specific products (running sneakers, black and white color pairings) from their in-store experience. We delivered a campaign under Foot Locker’s newly unveiled global positioning statement and its tagline: "It’s a Sneaker Thing.”In keeping within the academic nature of the back to school season, the TV spots were set in a school environment. Each spot featured comedic twists that came from unexpected deliveries from the students, who naturally have sneakers on the mind. 110 million digital impressions generated promoting videos, 1.2 million video views/engagements delivered, 20k+ facebook “likes” earned and 6k facebook shares.