Cannes Lions

SHOELACES

DENTSU LATIN AMERICA PROPAGANDA, Sao Paulo / NISSIN FOOD PRODUCTS CO. / 2017

Awards:

1 Shortlisted Cannes Lions
MP3 Original Language
MP3 Translation
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Story about the daily routine if a young man who is always busy, and because of this, doesn’t even have time to tie his shoelaces. This unleashes a series of problems throughout his day, which only ends when he prepares his Cup Noodles. The time he gained during the preparation was all he needed to be able to tie his shoelaces.

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