Continuing the campaign of the old shoe repairer, this ad sees him in his workshop with a Clarks school shoe in one hand and a hammer in the other. We watch as he pounds the shoes with the hammer, yelling in his mother tongue (Russian) the reasons why he hates them (...long wearing soles, quality leather upper etc). In the end he notices he is doing no damage to the shoe and wails in disbelief. The ad finishes with the campaign line ‘Clarks. Built to fit. Fit to last.’