Cannes Lions
MEDIACOM, Dusseldorf / DEICHMANN / 2005
Overview
Entries
Credits
Execution
The Deichmann TV-spot engaged the sympathy of the fans by prolonging Yvonne Catterfield's TV life as Deichmann-Celebrity, although she was leaving the screen as actress.
On this day Yvonne Catterfeld was the main character in 2 roles for her fans: The star in the Deichmann "Making-Of" and her last role in the 3-hours-special of “Good Times, Bad Times”.
Outcome
Yvonne’s favourite shoe from her 'selected by' line was sold out after a week.
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