To emotionalise and humanise the technical leadership of ASICS’ running shoes, a video was created where we share the intimacy between a runner and his environment during that magical time when night becomes day.

Tiny, unrecognisable elements are shown floating through a beautifully lit forest. The reveal shows the hundreds of individual elements that make up an ASICS running shoe, in magnified form, moving through this magical ‘Sound Mind’ environment. The sneaker sections then fuse to form a complete ASICS shoe on a runner’s foot before the film’s pace quickens, and the athlete runs on into the distance.