All major retailers in Romania took advantage of the Star Wars hype, including Carrefour. Besides a national campaign that announced the partnership, Carrefour wanted to offer people a unique shopping experience, that would not only make them stand out in a market flooded with Star Wars merchandise, but also turn them into the one-stop-shop for any customer, whether they need Star Wars merchandise or day-to-day groceries.

We created an interactive digital billboard that offered consumers a unique shopping experience, enabling them to shop for day-to-day groceries or Star Wars merchandise by just using The Force.

Kinect technology was especially developed to make the using of The Force exactly like in the franchise, at every point of interaction, focusing on their immediate response : the more consumers concentrated/hovered with their hand over a product, the quicker they could pick it up, they could drag it, manipulated it with a tight or loose grip, and place it in a shopping cart. At the end, they could find the real cart with what they shopped through the billboard waiting for them at a special cash register at the nearest Carrefour.

The interactive digital billboard was designed to let users experience the power of The Force in an easy and entertaining way, providing them with a simple, well structured virtual shop.

Kinect technology was especially designed to make the using of The Force exactly like in the movies, at every point of interaction, focusing on users` immediate response: the more they concentrated/hovered with their hand over a product, the quicker they could pick it up, drag it, manipulate it with a tight or loose grip, and place it in a shopping cart. In the end, if they decided to buy what they’ve shopped for, their virtual cart would become real, and waited for them at a special cash register at the nearest Carrefour.

The billboard launched on the opening weekend of episode 7 in one of Romania’s biggest shopping malls, and then toured the malls across country in the next weeks.