Cannes Lions
PUBLICIS BUCHAREST, Bucharest / CARREFOUR ROMANIA / 2013
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Rationale: Certain hit songs that get stuck in your head are annoyingly hard to get out. It's the same with the food that gets stuck in your teeth – it's hard not to think about it. We translated the feeling of annoyance into the radio medium by referring to residue food as if it were an obsessive chorus from a catchy hit song.
Idea: If it's stuck in your teeth, it's stuck in your head.
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