Monoprix developed a special e-shopping application, for fitness machines, so that customers can shop while exercising. Until now, fitness machines would entertain people, Monoprix decided to make them useful. The application was specially created to be used during exercise. The interfaces are easy to use and adapted to a sport activity. The online orders get to the closest Monoprix, and are then delivered to the customers at the fitness center.

Every day, 800 fitness fanatics discover the application in their gyms, nearly 20 000 every month. In 2014, Monoprix et CMG Sports Club will develop the concept in at least twenty other fitness centers.