Stakes asked by the client: - Strengthen the visibility of Joupi's sign and create animation in POS- Value the advice and the expertise of Joupi's sign- Create and design a promotional tool for all the network- Strengthen the signature of JOUPI: 'Expert in children smiles'Target: Customers and future customers (parents and children) Timing: Launch the animation before and during Christmas. It's is the best time to promote consumption of toys.

We created 'animated' paper bags that can demonstrate to the customer that the toy he just bought is bound to satisfy children.Concept: When the bag is empty, the visual is a sad child face and when the customer holds the bag by its handles, the child's face shows a big smile.

The creative concept of the bag Joupi knew a real craze with the employees of the group Joupi and the National network (100 brands).

The agency was innovative by proposing a playful animation to their customers (parents and children).