This is an innovative way to turn the container (the bag) into content. A relevant way for the VIP customers to validate their purchases and create a bond between the client and the brand. A gift they could share with their friends and with which we generate a dialogue about the brand. This way, our customers become promoters of the bag itself and Fashion VIP Team.

The clients took to the campaign with open arms:

1,036,406 advertising hits.

51,820 more people visited the shopping centre than in the same period in 2011.

With more than 95,000 visitors we beat the mall's previous attendance record for one day.

In very difficult times because of the current economic crisis we managed to increase sales for the mall.

We formed an emotional bond with Diagonal Mar customers which lasted beyond the campaign. We had a direct impact on the volume of sales and number of visitors of the Mall.