We deal with a target used to receiving all kinds of information so the agency focused the strategy on creating real expectation and great impact throughout our audience.

We developed a two-phase communication:Teaser Phase: Generate expectation by using the Little Prince’s 'box for the lamb' and copy that explains: 'We can all look in with different eyes; we must only desire it ...'Resolution Phase:The next day, the journalists received the Press Release from Moda Shopping and a very special present: a limited anniversary edition of the 'Little Prince' book.

The economic value of the coverage €32.329,99 (€2.000 total inversion) including special mentions and articles in very important media such as: El País and ABC (both national newspapers), Mía, Semana and Placet (magazines), COPE radio and others.