DNA is brand that is all about fun and originality. Its heritage is to entertain people. So having a banner ad on YouTube had to be turned into something original, fun and entertaining.

The quirky look of the one page with 1000 YouTube videos and the interest of 4G Cell Phones for both YouTube's audience turned the one day promotion into something that made DNA yet a little bit more original.

The campaign lasted one day, 24 hours. The results were amazing.

17 000 visitors. The videos were viewed 400,000 times.

On average on visitor viewed 25 videos per visit. 3.6 % of the visitors led to conversion (sent their contacts for more information about 4G).

The banner on YouTube worked equally well. The CTR of the banner was 3,05%.