Cannes Lions
HAKUHODO KETTLE, Tokyo / SANKEI BUILDING CO / 2009
Overview
Entries
Credits
Execution
We created the world’s biggest receptionist marionette, which was 12 meters high, in the entrance space of a mall.
Outcome
Within 3 days of the mall’s opening, the promotion attracted 150,000 customers and continued to attract an average of 40,000 customers on a daily basis. Word of mouth spread through a countless amount of blogs and sales reached 130% of it’s initial profit expectations.
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