Create a book and use a mobile device in an integrated way, by writing it, shooting and launching its campaign using the same tool.

In order to bring novelty to the book industry, a book on creativity was written 100% on a BlackBerry and always in airplanes, during the author’s business trips around the globe.

Besides that the same mobile device was used to shoot and launch its promotional campaign digitally.The campaign made of short films shot by the writer with his BlackBerry in some of his trips, aimed at spreading virally through postings on social networks and the web.

The first book in the world that had been written in its entirety on a BlackBerry and it was also digitally launched.

As the campaign went viral people from different parts of the globe got interested in the concept, and eager to acquire this unusual book.Shorts/Cortos was initially published in digital format and became available at iBooks, Amazon, Barnes & Noble (NOOKbook), Smashwords, among other channels.Results have been great so far and thousands of copies were sold around the world.No media or advertising investment.