Use a mobile device to write a book on planes and also to use the same tool to shoot and launch its promotional campaign digitally. A creative book written and launched in a creative way. A bilingual book that belongs to a new world, one of digital globalization, with no geographic boundaries, that features a collection of short stories on ideas, creativity and life.

In order to bring novelty to the book industry, a non ordinary book on creativity was written 100% on a BlackBerry and entirely on airplanes, during the author’s business trips around the globe.

We realized the possibilities offered by the new digital world by creating a book and using a tool (BlackBerry) in an integrated way - we wrote it, shot it and launched its promotional campaign using the same tool. The campaign made of short films shot by the writer with his BlackBerry during some of his trips, was aimed to spread virally through postings on social networks and the web.

The first book in the world that had been written in its entirety on a BlackBerry and it was also digitally launched.

As the campaign went viral people from different parts of the globe got interested in the concept, and eager to acquire this unusual book.Shorts/Cortos was initially published in digital format and became available at iBooks, Amazon, Barnes & Noble (NOOKbook), Smashwords, among other channels. Results have been great so far and thousands of copies were sold around the world. There was no media or advertising investment.