This unique Japanese product is created by converting charcoal, which has deodorant properties, into a jellied product. This is placed inside the refrigerator to absorb odors.

The CM is created with the theme "Replace when there is only a little charcoal left".Our storyline is that a housewife notices there is only a small amount of charcoal left and she carries the refrigerator on her back and embarks on a trip to find "charcoal" in a fantasy world.