The main goal was to attract awareness for the new aroma range from FA and to convince former female FA Users, aged 25-40, to try out the new Aroma products.

We developed the FA Aroma platform and added relevant information concerning origin, ingredients and wellness in general, including the FA Aroma Game, leading directly to the POS. To reach the target, we mostly gave up the ordinary shower gel presentation but put the aroma experience in the focus in a very consistent way in order to attract the target groups in an emotional way.