We developed a website where fans could sing a duet with Axel, record the video and upload it to the site.

The maker of the video with the most votes won the chance to actually get on stage in front of 30.000 people at the close of the tour and sing the duet with Axel.

- Because of the fact that the big idea was about a site, execution efforts were driven towards it. Since once there, the idea dynamics was self-explanatory. For this end, banners on sites related to the target were made, as well as print ads, communication 121 to the fan club, and several actions that triggered the worth of mouth. Such campaign began to be spread 10 days before the first day of the site performance and lasted until the last show of the tour.- It was aired according to the original plan

People spent an average of 10 minutes in the site.

The winner sang before 30,000 people.

Almost 200,000 people saw Axel live.

The tour was so popular that we had to add an end-of-tour show, with a new winner.

The Axel Argentina 2009 tour was the most successful one in his 10 years of career.