We developed a website where fans could sing a duet with Axel, record the video and upload it to the site.

The maker of the video with the most votes won the chance to actually get on stage in front of 30.000 people at the close of the tour and sing the duet with Axel.

- We developed a website where fans could sing a duet with Axel, record the video and upload it to the site.

The maker of the video with the most votes won the chance to actually get on stage in front of 30,000 people at the close of the tour and sing the duet with Axel.- Website, prints, POP, Press, TV and Radio (not traditional).All channels sent people to the website; and from the website, they were sent to the shows.

People spent an average of 10 minutes in the site.

The winner sang before 30,000 people.

Almost 200,000 people saw Axel live.

The tour was so popular that we had to add an end-of-tour show, with a new winner.

The Axel Argentina 2009 tour was the most successful one in his 10 years of career.