Cannes Lions
QATAR FOUNDATION, Doha / QATAR FOUNDATION / 2021
Overview
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Credits
Execution
The ambition of the project was to revive the performing arts sector at the highest caliber, which will also impact and encourage grassroots initiatives within the Qatar Foundation's eleven Pre-University Education schools. This project has already had an impact on the Qatari community, which has now paved the way toward having an inaugural performing arts festival in November of 2021.
In March of 2020, Qatar Foundation's Pre-University Education Schools were ready to showcase the performing arts talents in an in-person event, however, the event had to be canceled as WHO announced the outbreak of COVID-19 as a global Pandemic. The biggest ambition for the production team was that the show must go on! The creative team quickly maneuvered around the obstacles and challenges that were brought by the pandemic and quickly responded by transforming the performances into a documentary, while adopting the social distancing standard operating procedures throughout the production.
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