Not only is Sibler kitchen equipment high quality, but also very stylish. The equipment was therefore as stylishly presented as one is accustomed to seeing for purses from Chanel, Louis Vuitton or Yves Saint Laurent.

Very fashionably dressed women and a man posed with unusual objects such as cheese graters, fondue sets, teapots and cutting boards. The shooting was executed by a fashion industry production company.

The poster campaign differed powerfully from customary advertising for kitchen equipment. Customer traffic increased noticeably both in stores and the online shop. Incidentally, the campaign also came to the attention of the industry press (Lürzers Archive named it “ad of the week 2/2016”).