Cannes Lions

THE FAMILY OF STEEL

PLAZA FILMS, Sydney / BLUESCOPE STEEL / 2014

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OVERVIEW

Description

The new campaign for this iconic Australian brand, introduces us to the eccentric world of Andy Miller – a man with a magnificent obsession: Colorbond.

These four short web films take us into the world of: “A man, on his own, with his hands, in the shed”, and the family who have no option, but go with it. Andy is best described in his own words:

“I work with my hands. I’m a tool.”

The web films are an extended look into the Millers’ life, first introduced in a national TV campaign that will continue to unfold over coming months.

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