Cannes Lions
PUBLICIS WEST, Seattle / T MOBILE / 2007
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The site, itself, is essentially a product demo on acid. Visitors experience the Sidekick as they go through a colourful city and unlock hidden animations that correspond to the unique features on the device. Miniature hippos shoot out of a hydrant, dancing fashionistas bop and strut their stuff, two DJs mash up songs and a Yeti shoots 3-pointers with his buddies.
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