IBM Rational Webcasts and Proof of Technology Workshops offer excellent possibilities for software developers to get to know the advantages of rational development tools hands-on. A high-impact communication had to be conceived to generate attendees for the March/April 2008 events.

IBM Rational Webcasts and Proof of Technology Workshops set an end to dull old theory by demonstrating facts and technologies in a practical and “tangible” way. The events are just like an adventurous journey to new worlds of software development. That’s why we invite the target group to join the Rational Discovery tour. What’s in it? Read the special Rational Discovery comic books in which a compelling short story is dedicated to each Webcast and Proof of Technology Workshop. Registration takes place via a corresponding Landing Page.

Shortly after the first mailings had been sent out, most of the workshops were fully booked. IBM has also reported an increased interest in its Webcasts.