'Cabernet or Pinot? That is the question' - in the movie, and in real life. Following the typology of the two main characters, and using a purely graphic approach, we initiated a debate about the eternal mystery: 'What makes man tick anyway?' Creating two different types of men: The Cabernet- and the Pinot-types.

An enthusiastic response for the outstanding mailing. Many journalists picked-up the Cabernet/Pinot question. Response on sweepstake: 112% over target.