Cannes Lions

DETERGENT

EURO RSCG LORENTE, Barcelona / RECKITT BENCKISER / 2004

Film
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Description

The headlights of an approaching car can be made out in the mist. When the lights appear in front of us it turns out that what seemed a car´s headlights are two men jogging in their T-shirts, which are white and bright as they have been washed with Colon detergent.

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