Cannes Lions

SIENNA

SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2010

Overview

Entries

Credits

Overview

Description

The Toyota Sienna was launched as the first minivan designed with parents’ minds in mind. The YouTube webisodes used two self-absorbed parents to highlight the vehicle’s various features, and have helped give parents and kids alike a reason to actually like a minivan.

Similar Campaigns

12 items

TERRÃO

DPZ&T, Sao paulo

TERRÃO

2024, RENAULT

(opens in a new tab)