In Panama, the use of superimposition insertion in post-production during TV shows is relatively common. What made Toyota Hilux's Super Splash especially surprising and unusual was the fact that the superimposition interacted live with anchors and television presenters. In order for this to work properly, a great deal of negotiation, as well as in-depth briefing and production meetings with the presenters and staff members involved had to take place.

We chose live TV shows with the largest audience in order to surprise viewers with an outstanding action that would break the program's usual format to ultimately captivate the target's attention.

Super Splash; is a series of non-traditional super impositions that interact with television presenters. The Toyota Hilux 2012 drives across the screen at high speed, splashing them with real mud.

-80% of awareness in 2 weeks-30% more clicks on web www.toyotarp.com-15% increase in branch traffic-And many, many smiles!