Cannes Lions
BUZZ IN A BOX, Uccle / UNILEVER / 2011
Overview
Entries
Credits
Execution
Signal toothbrushes are designed to clean the smallest spaces. They easily wriggle themselves between the teeth thanks to the combination of a flexible head and varied length bristles.To illustrate this, we placed Signal toothbrushes in the narrow gaps between the supermarkets' racks with the following message: SIGNAL.
TOOTHBRUSHES WHICH WRIGGLE THEMSELVES INTO THE SMALLEST SPACES.
Outcome
With such a presentation, the advantage of a Signal toothbrush is clear and fun.
That is all that you need to improve your top of mind awareness and your sales.
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