Cannes Lions

VINÓLIA SOAP

BULLET PROMOCOES, Sao Paulo / UNILEVER / 2006

Overview

Entries

Credits

Overview

Execution

To promote the launching of Vinólia jewels we have applied an idea which is often used in Brazil: sandwich-men.

Outcome

This action reached 135,000 people in 1 month.

Similar Campaigns

12 items

SAPIENTNITRO, Shanghai

Mom, You’re Beautiful

2016, UNILEVER

(opens in a new tab)

GREY NEW YORK, New york

NOT SORRY

2015, PROCTER & GAMBLE

(opens in a new tab)

MINDSHARE, Istanbul

MAX ADVENTURES: HEROES TEAM

2015, UNILEVER

(opens in a new tab)

EURO RSCG LONDON, London

V05

2012, UNILEVER

(opens in a new tab)

INNOCEAN WORLDWIDE, Seoul

OLLEH LTE SERVICE

2012, KT - KOREA TELECOM

(opens in a new tab)

McCANN ERICKSON COLOMBIA, Bogota

DRISTAN COLD REMEMDY

2011, PFIZER

(opens in a new tab)

VLADISLAV IVANGORODSKY, Brooklyn

VASELINE MEN

2009, UNILEVER

(opens in a new tab)

AD PLANET GROUP, Singapore

KORDEL'S CALCIUM PLUS

2007, CAMBERT

(opens in a new tab)

DYNAMO MARKETING COMMUNICATIONS, London

LYNX SNAKE PEEL SHOWER GEL

2006, UNILEVER

(opens in a new tab)

DRAFT, Sydney

LIMITED EDITION BODY SPRAY

2005, UNILEVER

(opens in a new tab)

BEACON COMMUNICATIONS, Tokyo

VIDAL SASSOON HAIR PRODUCT RANGE

2001, PROCTER & GAMBLE

(opens in a new tab)

J WALTER THOMPSON ARGENTINA, Buenos aires

GRANBY DETERGENT

2001, UNILEVER

(opens in a new tab)