1. The most important media lies in the water bottle itself. By adding up a small marking area on the bottle, we provide an easy and fun way to identify each other’s bottle. People get the idea of water-saving and environmental awareness instantly.

2. We held a “Sign in to Reduce Water Waste” event around the entrance to the sports field in Honglinjin Park, Beijing. By signing their name on the poster, they’ve promised to save water. And by signing their name on the bottle, they’ve already taken action to keep that promise. The event received positive responses among consumers. We’ve given out 300 signature water bottles on a single day, more than 1200 people have visited the site.

3. The event was widely shared through SNS by consumers. We made a video to introduce the campaign. The campaign spread throughout the web via SNS, video sites, increasing chatter about it.

The brand has successfully created an environmentally friendly impression. The campaign also added another element described as “art on the bottle”, winning more favor of consumers and raising brand awareness. Client’s Weibo (Chinese twitter) followers have increased 38% after the launching of the new bottle. The campaign has made more than 230,000 impressions within one month, helping boost sales increase.