For the ‘Silence the Rumble’ film, we used a traditional animation style that mixed together 2D and 3D illustrations. The challenge from the outset was making the animation feel in keeping with a children’s storybook but adding an element of movement and fluidity that felt fresh and exciting. To do this, we used a watercolor effect to create seamless movement throughout the film and inbetween scenes. There was also a considerable amount of focus on character design. Particularly ‘The Rumble’, a creature which had to feel menacing and real to our protagonist Jess, but metaphorical enough to make it clear it was a figment of her imagination.