40 lollipop figures in 40 kindergartens were implemented in playgrounds and play rooms selected strategically for the brand. These had an audio chip in them(brand music) and had a friendly structure, thus interacting with the elements and allowing development of the senses. It made the brand recordable in generating the approach, showing their parents the characteristics of the "game" and also achieving parents" approach.

More than 2,000 children and their parents, and more than 280 infant teachers generated a great deal of contacts, both end consumers and those that recommend and decide to buy.