We came up with the idea of organizing the world's first organized silent cheer to be performed during the Besiktas vs Benfica game on 23rd of November 2016.

In October, we decided on the sentences to perform in sign language which is "Black Eagle" (Besiktas' icon) and "Say no to racism". We came together with the Hearing Impaired Association to learn about sign language. Next faze was to create how to videos in sign language. Videos we made using soccer players were shared through TV and social media. Fans also created their own videos. We handed out flyers in the Besiktas district, we placed how to info cards on every seat in the stadium. On the match day, with the starting whistle 42.000 people performed silent cheer with sign language all at once.

9 million Twitter, 2 million Instagram shares. 97,8% positive comments. Broadcasted in 10 different TV channels. Mentioned in local and global news.