Eurobest

City Guide

BETC, Paris / LOUIS VUITTON / 2016

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Overview

Entries

Credits

OVERVIEW

Background

Louis Vuitton has always been at its traveller’s service, offering innovative solutions to make travelling better and easier.

Since 1998, the brand has shared its vision through its city guides and offers a selective and unusual address book. In 2015, the collection gathered 25 of the most admired cities in the world.

How to digitize paper guide books so that they meet the mobile uses of travellers?

Execution

The Louis Vuitton City Guide app, resolutely modern and elegant, answers a strong demand for travel content while on the go. It’s part of the brand’s products and services, designed to make the traveller’s experience better.

100% available off-line, the app offers useful functionalities and quality content. Users can browse tips about the city before, upon or after arrival at their destination, with a selection of addresses filtered by location, proximity, a celebrity’s eye or the traveller’s own point of view.

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