The campaign focuses on the brand beliefs: the best of nature, the best of science and features the brand heritage, eco system, advanced science and trustworthiness that are hallmarks of Nutrilite.

This Epic story started with a seed, selected to be the best and nurtured into growing up through different realms which represent the heritage, eco system, science, trustworthiness and science till the best is selected, harvested and crafted for the people of the world. And the results of all of these efforts are found in the Double X box of Nutrilite.

The whole project started over 9 months from planning to execution. The heavy CG and production take up over 4 months of preparation and CG rendering. The production crew are a global collaboration with a French director, Poland post-production, Germany sound editor, China color grading and Hong Kong, China, Taiwan and Malaysia Crew.