Cannes Lions

Silly Fears

DELOITTE DIGITAL , Sydney / DELOITTE / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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In these spots, Deloitte puts into context our fear of modern automation and AI. Humans have always been afraid of innovation, and those fears have always been fantastical in hindsight. We used to think trains would cause us to go insane and disintegrate us, today we think robots will take over the world. But innovation is nothing to be afraid of.

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