Cannes Lions
MEDIACOM, Dusseldorf / BOEHRINGER INGELHEIM / 2005
Overview
Entries
Credits
Execution
Creation followed media: To enhance impact and visibility the ad motif adopted the media strategy. Example: Within theatre/opera magazines the SILOMAT ads staged the embarrassing dry cough moments in high-class surroundings. The combination of ad placements and situation repetition in the creative execution underlined the necessity of the product.
Outcome
Many visitors wanted to buy SILOMAT at the box office directly before entering the hall.
Similar Campaigns
12 items