Cannes Lions
COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2018
Overview
Entries
Credits
Description
Real Chevy pickup truck owners talk proudly and affectionately about the “scars”—scratches, dents, dings, etc.—that their truck has acquired over years of tough duty. They even know where and when each scar occurred, and consider it a point of pride if their truck has more scars than their friend’s truck.
Similar Campaigns
12 items