The special ad was:- Printed in ultraresistent material- Placed in the newspaper with largest circulation in Brazil- 261,000 pullouts- Distributed to all of Brazil- Used in the most different ways- This way everyone could associate usefulness and endurance to the new Chevrolet S10.

The action helped Chevrolet S10 become a hit for the public.

And in sales:2185 units sold per month.24.8% shareHundreds of posts in social and specialised media.

Chevrolet S10. Second time leader