Cannes Lions

NEW S10 LAUNCHING

WMcCANN, Sao Paulo / CHEVROLET / 2012

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Overview

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Credits

OVERVIEW

Execution

The special ad was:- Printed in ultraresistent material- Placed in the newspaper with largest circulation in Brazil- 261,000 pullouts- Distributed to all of Brazil- Used in the most different ways- This way everyone could associate usefulness and endurance to the new Chevrolet S10.

Outcome

The action helped Chevrolet S10 become a hit for the public.

And in sales:2185 units sold per month.24.8% shareHundreds of posts in social and specialised media.

Chevrolet S10. Second time leader

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