Magazines: we wrinkled an ad, leaving a wrinkle-free band in the middle that simulated the place where the Sindelen iron had gone over.

The client only had budget for a traditional ad within the magazine, but through this new and impacting resource we managed to generate a word-of-mouth effect that strengthened the ad 100%, making us stand out from the rest but using the same resources. With the help of this action client met his sales plan.