"Hi Energy" is part of a campaign designed to demonstrate how easy it is for anyone to create their very own version of Singapore. Each TV ad showcases the point of view of a different visitor, and takes us on a trip through the world they created.In this case, we follow a confident and cosmopolitan man in his mid-thirties, as he journeys through his fast-paced, action-packed, neon wonderland. From the second our hero steps off the plane, we enter a fantastic and completely automatic world, where everything and anything is available with just a click of your fingers, courtesy of a mysterious pit crew. Our hero barely has to move, instead, letting restaurants, hotels, nightclubs, and even an F1 car be built and dismantled in the blink of an eye.The only place this could happen is his Singapore, a Singapore quite literally, designed around him.