To deliver a regular, everyday reminder of these habits for breast health, we redesigned a regular, everyday garment: a hoodie. By simply moving the pockets from their usual position on the waist to a new spot over the chest, the Sisterhoodie becomes a physical reminder of the need for early detection every time it’s worn.

The Sisterhoodie launched in April 2016 through a unique ecommerce experience also designed to improve breast health awareness. Before shopping, visitors to thesisterhoodie.com were asked a question: “How well do you know your breasts?” They didn’t know it, but their answer on a scale from 1 to 10 would actually affect their price.

Everyone was given a discount – along with facts about breast cancer prevention pertaining to their answer – but biggest markdowns went to women who said they were least familiar with their breast health. This way, the hoodies were distributed to the women who needed them the most.

Every dollar raised from the purchase of the Sisterhoodies goes to National Breast Cancer Foundation. And, more importantly, it is creating a radically simple, everyday reminder of the need for breast health awareness.