Cannes Lions
CREATIVELAND ASIA, Mumbai / CAFE COFFEE DAY / 2013
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The TVC intelligently combines two opposing cultures. The café space and the social media space. The story shows how a bunch of youngsters started a movement call sit-down by self-recording videos across various CCDs across the country to the self-anthem and then posting it via various avenues on social media. The central message being to stop protesting or standing up against things, and instead sit-down talk over a cup of coffee and find a way forward. O
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