The response was over-whelming to say the least. The young transformers sent in pictures of places they stuck their stickers on and wrote about all the attention their planner was getting due to its empowering abilities. People called in, wanting to purchase one and start their own movement. The direct mailers helped generate intrigue in the minds of people and helped inspire them to pick up their own planner and become much more than mere citizens. They became world-changers.