Cannes Lions
PUBLICIS NEW YORK, New York / PROCTER & GAMBLE / 2011
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Description
SitorSquat is an app that lets you find clean public restrooms anywhere in the world.
To bring this unique benefit to life, the brand created a radio execution that plays off the belief that running water causes people to urinate.This simple sound driven execution proved very powerful and helped increase SitorSquat popularity to over one million downloads.
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