Cannes Lions

SIXTUS FRESH FEET FOOT CREAM

SERVICEPLAN GRUPPE, Munchen / SIXTUS WERKE FRITZ BECKER / 2004

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Friends decide to drink champagne from a ladies shoe. One of them grabs it and takes a sip. After he drank, his friend arrives with the champagne. They realise that the liquid was not champagne but sweat from the ladies feet. OFF: No need for sweaty feet? Packshot: Feet-Cream. Claim: Sixtus is good for you.

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