With a limited budget from client, a TV spot or print ad is out of the question. It would have to be a piece of engaging and attention grabbing DM that can reach our target directly. The benefit of the product should also be communicated directly. The gradual reduction of lines on the memo pad is visible when you flip through the pages. On each page, the copy says 'Reduces Lines' to echo the product benefit.

In one of SK II’s major department store, counter sales of Repair C has increased by 11% within three weeks. Brand awareness has also increased as a result of the product efficacy.