Cannes Lions

SKATE COMPANY

LOLA LOWE MADRID, Madrid / NOMAD / 2014

Awards:

1 Bronze Cannes Lions
Case Film
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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

A look into the parallel lives of crazy, obsessive, outsiders who won´t stop until they get what they want. Meticulous, methodical and not who you´d expect. WE ARE THE SAME. WE ARE DIFFERENT. Nomad Skateboards. Respect.

Execution

With a design that divided the deck into different zones, or "territories", and on each one the name of each trick corresponding to it was written. The skater could go about unblocking the territories that he conquered, so that he and every one else could see it. We did this by covering the name of each trick with a scratchable seal. It's the definitive deck to show who the real skaters are, and to unmask the posers.

* A poor imitator who looks good, but actually isn't even good enough to pretend. A bad skater.

Outcome

We sold the entire collection. In the store and with a big demand on online orders. Also The Conqueror's Deck appears in a lot of media. Skateboards blogs and Design webs.

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