Cannes Lions
BÅDE, Oslo / BLAKLADER / 2015
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Blaklaeder wanted to stand out and be the best workwear for craftsmen. Because the garments are high quality and tough, they wanted to create a position as The toughest workwear. How to describe the toughness in these clothes? We thought: What if Blaklaeder was described as something else. Say a pet dog, or a boy band. What would that be like?
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